Mobile First Approach To Web Design
Before we make the more elaborate air tight case for the mobile first approach to web design, consider the following:
70% of all Google searches are conducted via a mobile device
25% of all internet viewers use a mobile device exclusively
Google requires a mobile compatible website for full Search Engine Optimization
Still need convincing? By all means, please read on...
Most of the web design elements and functionality that are aesthetically pleasing and work well on a desktop or laptop no longer translate and therefore take a backseat to a good mobile experience. Remember that 70% mobile view statistic? At worst, desktop first makes the whole site unusable on mobile; at the very least, extremely hard to navigate.
Mobile first web design ideology negates what we used to know about quality design work. We haven’t discarded the importance of a strong desktop or laptop presence, though we now start the design process with mobile considerations and constraints and then work our way up from there. We must consider the masses. A desktop first approach alienates 25% of a potential customer base as they will never see a good first impression of your business in digital form.
If your current website is not mobile first, it means your current web design company is not staying on top of the ever evolving industry of digital media. EDG delivers sharp and eye-catching aesthetics, call to action prompts, effective and efficient navigation at the fingertips of eager new customers.