Web Content & Blog Writing
Before you choose a web developer, make sure you understand all that goes into a web design. Beyond aesthetics and simple navigation is the necessary inclusion of proper and effective web content. Some web developers don't know the first thing about this process, only focusing on coding requirements. McKay Web Management is a full service web management company that places equal importance on all aspects of the development process.
One of the most important services that we offer to our web marketing customers is the addition of new content on a frequent basis. One of the ways we satisfy this is with blog writing. Some websites specifically call this an article or a blog, while other sites refer to it as news & updates.
Regardless of how the blog articles are displayed or linked to a website, it is one of the most important parts of web marketing. Relevant content combined with keywords related to a business service or product is the crux of what make website marketability successful. Other factors to consider in content building and management:
- Keyword Density
- Webpage Auditing
- Meta Tags
- Meta Descriptions
- Proper Imaging And Alt Tagging
- Inbound & Outbound Links
- Call To Action, Bold, and Underlined Text
If most of this web content criteria doesn't make sense to you, don't fret. This is why we are here!
Writing content for a website includes a lot of the same criteria. Typically, we create marketable content based off of the notes we transcribe when meeting with a customer. We develop content based on that framework, conducting further research, and staying true to the image of the company.
Consideration is applied on a "per project" basis. Perhaps a customer already knows exactly what they want to write. In these cases, we offer input from an optimization and marketing standpoint to help the content gain stronger visibility with search engines like Google, Yahoo, and Bing.